Breaking
Olympics

LA28 reveals Stars Align as official Olympic slogan

Los Angeles 2028 organisers unveiled Stars Align as the official slogan for the Olympic and Paralympic Games.

By , Sports writer

· 1 min read

A Olympic stadium, general view
Olympic stadium (general file photo, not from this event) Photo: Paolo Costa Baldi / Wikimedia Commons, CC BY 3.0

LA28 announced Stars Align as the official slogan for the Olympic and Paralympic Games on Wednesday, 28 October. The Olympic Games run from 14 to 30 July 2028, followed by the Paralympics from 15 to 27 August.

Key takeaways

  • LA28 unveiled Stars Align as the official slogan on Wednesday, 28 October
  • The slogan was introduced through a 60-second film set to Can't Stop by Red Hot Chili Peppers
  • Los Angeles will host the Olympics for the third time and the Paralympics for the first time
  • The Olympic Games are scheduled from 14 to 30 July 2028, followed by the Paralympics from 15 to 27 August
  • LA28 Chief Marketing Officer Alex Merchan said the slogan is grounded in effort and commitment rather than luck

LA28 organisers unveiled “Stars Align” as the official slogan for the Olympic and Paralympic Games on Wednesday, 28 October, Sportstar reported. The announcement marks a milestone in the countdown to Los Angeles 2028.

Why it matters

info. It also recognises volunteers, communities and supporters who will contribute to bringing the Games to life in California.

LA28 Chairman Casey Wasserman said Los Angeles has always been a place where big ideas take shape, and that “Stars Align” is a call to be part of that, whether you are an athlete who has trained for years, a volunteer welcoming the world, or a fan cheering from the stands.

LA28 Chief Marketing Officer Alex Merchan said “Stars Align” is not based on luck but is grounded in effort and commitment, explaining that the campaign reflects the convergence of preparation and opportunity.

Los Angeles will host the Olympic Games for the third time, having previously staged the Games in 1932 and 1984. It will also host the Paralympics for the first time.

What happens next

The campaign was introduced through a 60-second film featuring landmarks across Los Angeles and memorable moments from Olympic and Paralympic history.

Set to “Can’t Stop” by Los Angeles band Red Hot Chili Peppers, the film connects the city’s identity as a global centre of entertainment and creativity with the ambition and dedication required to compete at the highest level.

The Olympic Games are scheduled from 14 to 30 July 2028, with the Paralympic Games scheduled for 15 to 27 August. The modern Olympic Games are a series of international multi-sport events organised into distinct Summer and Winter Games.

The Summer Olympics are held every four years and involve thousands of athletes and more than 200 teams, each representing a sovereign state or territory.

Sources

Topics

Spotted an error? Read our corrections policy or use the flag button above. Our editorial standards explain how we report.

Discussion

Sign in or create a free account to join the discussion. Please follow our community guidelines.