Fanatics Studios to produce NBA All-Star Weekend from 2027
The NBA and Fanatics Studios announced a multiyear creative and event production partnership beginning with All-Star 2027 in Phoenix.
Fanatics Studios will handle in-arena events, competitions and original content for NBA All-Star Weekend starting in 2027 in Phoenix. The deal covers work with NBC Sports and includes athlete and celebrity appearances.
Key takeaways
- Fanatics Studios named creative and event production partner for NBA All-Star Weekend
- Multiyear collaboration begins with NBA All-Star 2027 in Phoenix
- Studio will work with the NBA and NBC Sports on in-arena production and new programming
- Financial terms and exact deal length were not disclosed
- Phoenix hosts the 2027 event; Miami is reportedly being finalized for 2028
The NBA and Fanatics Studios, the joint venture between Fanatics and global entertainment company OBB, announced a multiyear collaboration that will bring Fanatics Studios’ creative and event production capabilities to NBA All-Star, including in-arena events, competitions and original content, starting with NBA All-Star 2027 at Mortgage Matchup Center in Phoenix.
Fanatics Studios will work alongside the NBA and NBC Sports on the in-arena production of All-Star events and in developing new event programming. Financial terms and the exact length of the deal were not disclosed.
Context
NBA All-Star Weekend is the annual three-day event hosted each February by the NBA that showcases 24 of the league’s star players and features the All-Star Game as its featured event.
The 2024 edition was the 73rd All-Star Game and was hosted by the Indiana Pacers at Gainbridge Fieldhouse on February 18, 2024, marking the second time Indianapolis hosted the game after 1985.
That game featured the return of the Eastern Conference versus Western Conference format last used in 2017 and was televised by TNT for the 22nd consecutive year. S. All-Stars and one World All-Star team.
What happens next
Phoenix hosts the 2027 All-Star Weekend, and the NBA is reportedly finalizing Miami as the 2028 host. Fanatics Studios is expected to participate in the production of additional NBA events in the coming years beyond All-Star Weekend.
Fanatics Studios has a deal with ESPN to help produce the ESPY Awards and is developing documentaries and event content for several buyers. Fanatics, founded by Michael Rubin, also runs Fanatics Fest, an annual summer event in New York that draws athletes and celebrities.
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